Privacy Policy

Last updated: June 2026
The short version: Your photos, and the on-device model that learns your taste, never leave your iPhone. Kept uses only anonymous, first-party usage analytics (no photos, no identity) to improve the app, and you can turn it off. There is no account, no advertising, and no cross-app tracking.

What Kept accesses

To help you clean your camera roll, Kept asks for permission to access your Photos. It reads your photos and their basic information (size, date, type, whether a shot is blurry or a near-duplicate) only on your device, to suggest what you might delete. Your photos are never sent anywhere.

What Kept stores

Everything Kept saves lives only on your iPhone: references to your photos, the on-device model that learns your keep/trash preferences, and your settings. None of this is uploaded or backed up to us. Deleting the app removes this local data.

What Kept does not do

Deleting photos

When you confirm a deletion, Kept asks iOS to remove the photos. They move to your Recently Deleted album, where Apple keeps them recoverable for 30 days before permanently deleting them. Kept never keeps a copy.

Purchases

Kept Pro is sold through the Apple App Store. Apple processes the payment; Kept does not receive or store your payment details. Subscription management and cancellation are handled in your App Store account.

Telemetry & analytics

Kept uses anonymous, first-party analytics to understand how the app is used and where it can be better — for example, how far people get in setup and which features help most. These are aggregate usage events only. They contain no photos, no faces, no contacts, and nothing that identifies you, and they are never linked to your identity, sold, or shared with advertisers. Each install is tagged with a random identifier that resets if you reinstall. The data is processed on servers operated by us (Opsida) and is not used to track you across other apps or companies, so Kept shows no tracking prompt. You can turn analytics off anytime in Settings › Privacy. Separately, subscription events (a purchase, renewal, or refund) are reported to us directly by Apple so we can keep your subscription accurate — these never include your payment details or identity. You may still share Apple's standard, anonymous crash/usage reports via Settings › Privacy & Security › Analytics & Improvements in iOS.

Children

Kept is not directed at children under 13 and does not knowingly collect information from them.

Changes

If this policy changes, the updated version will be posted here with a new date.

Contact

Questions about privacy? Email hello@keptphotos.com.