One developer, one honest cleaner.
Kept is built by Özgün Kasap, working alone. There's no team, no investors and no growth department — just one person who was tired of a camera roll that never got cleaned, and of cleaner apps that made the tidying feel like homework. The whole app, from the machine learning to the Turkish translation, is the work of one indie developer.
The photo-cleaner category is openly resented, and it earned it: apps with 4.5-star lifetime ratings whose recent reviews collapse on three repeated words — trial, charged, not free. Kept is the honest counter. The free tier is a genuine, unlimited tool — duplicate finder, screenshot cleanup and safe delete, no swipe limit, no ads. Pro's price is shown before you pay, there's no trial that quietly bills you, and you cancel in two taps. Nothing is deleted without your confirmation, and everything you remove is recoverable for 30 days.
The part that makes Kept feel different is that it thinks on your phone, not on a server. An on-device taste model learns what you keep from every swipe and starts leading with the shots you're most likely to trash; on-device face clustering powers Clean by person, so you can clear every photo of someone in one pass. None of it needs an account or the cloud — your photos never leave your iPhone. It's the privacy stance the category abandoned, kept as the whole point.
